Yvonne Shay, Vice President, Business Affairs, Disney ABC Networks Group

Yvonne ShayYvonne Shay
Vice President, Business Affairs, Disney ABC Networks Group

Yvonne Shay is Vice President, Business Affairs for Disney Channel and Disney XD. She is responsible for co-leading the Business Affairs team for the two networks. In addition to supervising the team, Shay negotiates development and production deals, including talent agreements with writers, actors, producers and directors for original television series and movies. Shay also handles the deals for acquired programming and agreements with third party production companies. She advises studio and network executives regarding deal structures, acquisition of rights and strategic deal initiatives.

During her tenure at Disney, Shay has worked on such hit television series as “Hannah Montana,” “Girl Meets World” and “Lab Rats” as well the successful “Camp Rock” television movie franchise, “Teen Beach Movie” and it highly anticipated sequel. She has been a mentor in the Disney Channels Worldwide Leadership Mentor Program, served on the Disney ABC Television Group’s (DATG) Collaboration Action Team, led the task force planning DATG Talent Development & Diversity’s 2009 Impact Summit, and is currently a part of Anne Sweeney’s Women’s Workplace Initiative.

Shay joined the Cable Networks Group in 2005 as Counsel, Legal Affairs and was promoted to Director, Business Affairs in 2006. She was also promoted to Executive Director, Business Affairs before achieving her current position. Prior to Disney, she was Director, Business Affairs at CBS Paramount International Television, and an associate attorney at Gibson, Dunn and Crutcher in the corporate transactions group.

Shay received her J.D. from Harvard Law School and graduated with high honors from the University of California, Berkeley with a B.S. in environmental engineering science. She serves on the board of the Friends of the Chinese American Museum.

Brian Kei, Vice President, Finance & Planning, Disney ABC TV Group

Vice President, Finance & Planning, Disney ABC TV Group

Brian Kei leads finance and planning at the ABC Television Network and is the segment financial planner of the broadcasting division at the Walt Disney Company. Mr. Kei joined the company in 2000 and was promoted to his current role in 2014. Based in Burbank, Mr. Kei reports to Jewell Engstrom, Senior Vice President, Planning and Financial Analysis for Disney/ABC Television Group.

Mr. Kei has finance and planning responsibilities for the ABC Entertainment Group, ABC News and Network operations. In his role, Mr. Kei is responsible for planning and supporting the execution of business strategies across the Network to drive operating income growth. He also oversees financial issues for ABC equity interests in Hulu and Fusion.

Prior to his tenure at ABC, Mr. Kei was an associate at the economic research and consulting firm, Micronomics in Los Angeles, CA.

Mr. Kei earned his Bachelor of Arts degree in Economics with a certificate in Political Economy from Princeton University. At Princeton, Mr. Kei was the station manager of the commercial radio station, WPRB 103.3 FM.

Samie Falvey, Executive Vice President, Comedy Development and International Scripted Development, ABC Entertainment Group

Samie Kim FalveySamie Falvey
Executive Vice President, Comedy Development and International Scripted Development, ABC Entertainment Group

Samie Kim Falvey was named executive vice president, Comedy Development and International Scripted Development, ABC Entertainment Group, in July 2013. In this position, she oversees the development and production of all comedy pilots and international scripted formats for ABC Entertainment. She reports to Paul Lee, president, ABC Entertainment Group. Previously, she was senior vice president, Comedy Development, ABC Entertainment Group, since June 2006.

At ABC, Ms. Falvey and her team developed and helped launch the ABC Wednesday comedy block, including multiple Emmy Award-winning Best Comedy Series “Modern Family,” and “The Goldbergs,” starring Wendi McLendon-Covey and Jeff Garlin, as well as “The Middle,” starring Patricia Heaton. Additionally, she developed “Last Man Standing,” which marked Tim Allen’s return to television.

This season, the comedy team is excited to introduce six bold and diverse new series to ABC. “Black-ish,” starring and produced by Anthony Anderson and Laurence Fishburne, comically tackles issues of cultural identity in a politically correct world, “Selfie” stars John Cho and Karen Gillan in a modern day retelling of “My Fair Lady,” “Cristela” is based on the life of stand-up comedian Cristela Alonzo, “Fresh off the Boat,” from Nahnatchka Khan and celebrity chef Eddie Huang, chronicles his childhood as the only Taiwanese family in Orlando. Additionally, the team is excited to launch “Manhattan Love Story,” starring Analeigh Tipton, and the musical fairytale comedy “Galavant,” created by Dan Fogelman with original music by Alan Menken.

Ms. Falvey’s comedy team is also responsible for developing critical darlings “Happy Endings” and “Don’t Trust the B—- in Apt 23.” During her first two seasons at ABC, they developed “Samantha Who?,” with Christina Applegate and corporate satire “Better Off Ted.”

Ms. Falvey began her career with Fox in 1999 as manager of Current Programming. In this role, she worked on comedies and dramas, including Emmy Award winners “The Bernie Mac Show,” “Arrested Development,” “King of the Hill,” “The Simpsons” and “Ally McBeal.” She also covered Judd Apatow’s critical darling “Undeclared,” in addition to the hit comedies “Family Guy,” “That ‘70s Show,” “Titus” and “Grounded for Life.” On the drama side, she worked on Mike White’s “Pasadena” and David E. Kelley’s classroom drama “Boston Public.”

Ms. Falvey was promoted to vice president of Comedy Development at Fox Broadcasting Company, where she developed “Kitchen Confidential,” with Bradley Cooper, Seth MacFarlane’s animated political satire, “American Dad,” and “Til Death.” In addition, she helped develop “The Loop,” from Will Gluck and Pam Brady.

Ms. Falvey earned a BA in English from Kenyon College.

Asad Ayaz, Senior Vice President, Marketing, Live Action/Marvel, Walt Disney Studios

Asad Ayaz HeadshotAsad Ayaz
Senior Vice President, Marketing, Live Action/Marvel, Walt Disney Studios

As Marketing Brand Lead for Disney Live Action, Marvel and LucasFilm, Asad Ayaz oversees the planning, development and execution of global marketing campaigns for Walt Disney Studios, Marvel Studios and LucasFilm releases. In this role, Asad is responsible for creation of marketing and messaging strategy, positioning and tactical development for each film’s advertising campaign. Working across marketing platforms, Asad’s role encompasses managing an effective campaign and integrated brand identity for each film. Developing marketing objectives based on creative ideas, consumer insights and research, Asad is responsible for ensuring targeted marketing plans, managing filmmaker relations and driving global box office success for each release.

Prior to his current role, Asad oversaw the Global Marketing Strategy team serving Disney Live Action, Disney Animation and Pixar Animation theatrical releases. Asad has also worked in the Global Brand Marketing team at Walt Disney Studios Home Entertainment, overseeing brand strategy and campaign management for multiple product lines. Asad’s ten year tenure at Disney spans experience in international and domestic marketing, commercial planning, and trade marketing. Prior to Disney, Asad managed the Business Strategy group at CRA RogersCasey, developing marketing and distribution plans for multiple Fortune 500 clients.

Asad holds a Masters degree from the University of Southern California, and a Bachelors from Bennington College.

An Important Announcement from CAPE

Dear Friends & Champions of CAPE,

CAPE is excited to announce that from this point forward we are transitioning from a paid member-driven organization to one that is exclusively mission-driven. What this means for you is that we are eliminating all paid memberships and opening up our programs, services, and events to anyone seeking to make a meaningful impact in support of the AAPI community. We have thought long and hard about this transition, and our hope is that it will help us better serve CAPE’s Mission to champion diversity by educating, connecting, and empowering all Asian American and Pacific Islander artists and leaders in entertainment and media.

CAPE was founded in 1991 as a non-profit organization to support and connect AAPI’s in entertainment. It started with a series of small networking mixers attended by the few AAPI executives working in the industry at that time. With your support, CAPE has grown tremendously. We have expanded the CAPE New Writers Fellowship, globally launched the #IAM Campaign, which quickly became one of the top four all-time non-profit awareness campaigns in YouTube history, and grown our base of individual and corporate supporters to over 5,000.

We sincerely thank our members, past and present, for supporting the only non-profit organization dedicated to increasing positive AAPI images and representation in entertainment. Although we no longer require membership fees, we still need financial support to cover our climbing operating costs and fund our great events and programs. We’d love for you to consider any membership dues you have paid as a tax-deductible donation to CAPE. However, if you feel that you do not wish to support our Mission in this way, we would be happy to oblige with a pro-rated refund*. Regardless, we hope you will consider making a donation to CAPE. If you are unable to make a contribution, please consider moral support by visiting our website and signing up for our newsletter, liking us on Facebook, following us on Twitter, and subscribing to our YouTube Channel.

We hope you will encourage others to support CAPE’s Mission to create positive images of AAPI’s in entertainment and media.


Wenda Fong, CAPE Co-Founder & Board Chair Emeritus
Kevin Iwashina, CAPE Board Chair


*Refund requests will be accepted through 10/31/2014.


CAPE #IAm Campaign Role Model Randall Park Joins John Krasinski’s THE HOLLARS

RandallParkRandall Park joins Charlie Day, Anna Kendrick, Richard Jenkins, Margo Martindale, Mary Elizabeth Winstead, Sharlto Copley, Josh Groban, Ashley Dyke, and Mary Kay Place in John Krasinski’s directorial debut THE HOLLARS.

Park was recently seen as a role model in the CAPE #IAm Campaign. You can also find him on HBO’s “Veep,” in the Seth RogenJames Franco comedy THE INTERVIEW, and ABC’s “Fresh Off The Boat”.

Congratulations Randall!