Bing Chen is a digital media pioneer and entrepreneur. He is a founding architect behind the multi-billion dollar global digital creator and influencer ecosystem as YouTube’s Global Head of Creator Development & Management. There, he was responsible for the global creator program strategy with more than 50 cross-functional business units, in addition to several groundbreaking initiatives that engaged more than 300 million content creators worldwide—from musicians to filmmakers, chefs to beauty gurus. Bing co-founded and co-led ventures such as the global expansion and evolution of the YouTube Partner Program; the company’s marquee talent incubator, YouTube NextUp; more than a dozen major product launches including Watch Time (the most significant algorithmic change in YouTube history and the guiding algorithm of the YouTube platform today); the YouTube Creator Institute; YouTube’s investment in major industry engagements like VidCon (the world’s largest online video convention), the DigiTour (the world’s largest digital star touring company), and YouTube FanFest (Asia’s largest creator fan festival); foundational creator support services and major creator communications systems; and programs to elevate YouTube’s top native stars to superstardom. He began his YouTube tenure as the company’s first Creator Marketing Manager and remains a trusted confidant to hundreds of creative artists around the world.
Prior to joining YouTube, Bing co-led Google’s global green energy marketing efforts, launched the company’s digital artifacts initiative, and was a founding member of the Google Crisis Response team. He has also spent time at the Walt Disney Company and Johnson & Johnson.
Today, Bing is Founder of Bing Studios, a next generation digital media studio and strategic consultancy, as well as Co-Founder and Chief Creative Officer of Victorious, a global passion platform that powers superfan communities for the world’s biggest creators—-from digital stars to major film franchises. The company is venture-backed by Kleiner Perkins, Redpoint Ventures, Marker LLC, Lowercase Capital, A-Grade, Interwest Partners, UTA, WME, and others. Bing extends his passion for enabling others to realize their creative ambitions by investing in and advising several leading new media technology and content startups.
Bing graduated from the University of Pennsylvania with a degree in English Literature. He sits on the Board of Directors of the Coalition of Asian Pacifics in Entertainment, the A3 Foundation, the Buffer Film Festival, Social Media Week, and STREAM TV; is a World Economic Forum Global Shaper, One Young World Ambassador, and Committee of 100 Next Gen Ambassador; and is a member of the Streamy Awards Blue Ribbon Panel. He has also been recognized as one of Forbes’ Top 30 Under 30 Leaders; The Hollywood Reporter’s Top 35 Next Generation Leaders; and his technology company, Victorious, is consistently named among the top digital media startups by Business Insider, AdWeek, VideoInk, and The Information.