Kevin Iwashina is a Managing Partner of Preferred Content, a film sales, project finance, and media advisory company.
Founded in January 2010, Preferred Content (PC) specializes in the sale of North American and Worldwide distribution rights for both narrative and documentary filmed entertainment content. Additionally, PC represents filmmakers and financiers to assemble creative and financial elements for film, TV, and digital projects.
Recent PC sales projects include Sundance 2013 Grand Jury Prize and Audience Award winner BLOOD BROTHER, Sundance 2013 competition title EMANUEL AND THE TRUTH ABOUT FISHES, Tribeca 2013 Spotlight title THE PRETTY ONE, and the Magnolia distributed hit documentary JIRO DREAMS OF SUSHI.
In addition to his responsibilities at PC, Iwashina is the Managing Partner of Preferred Ventures, a digital media venture fund. Iwashina also holds the title of Managing Director and Co-President of City Room Creative, a creative editorial and production services company. Lastly, he is partnered with Christine Vachon in Killer Digital, a production company focused in creating original content for digital platforms.
Prior to founding PC and his suite of affiliated companies, Iwashina spent 10 years at the Creative Artists Agency (CAA), where he was a talent agent, specializing in film packaging, financing and distribution.
Iwashina holds a B.A. in English Literature with a minor in French Language and Culture from U.C.L.A. He is active in the non-profit and political sectors and currently serves as the Vice Chairman of the Board of Directors of the Coalition of Asian Pacifics in Entertainment (CAPE) and is a Member of the Board of Directors of the International Documentary Association (IDA). He began his career in the mailroom at the United Talent Agency (UTA).