CAPE #IAm Campaign: New Face of Hollywood

CAPE #IAm Campaign: Watch Trailer

  • Why CAPE Is Launching #IAm? 
    • To celebrate AAPI achievements
    • To inspire AAPI youth to pursue their dreams, including the arts
    • To spark a larger conversation about AAPI visibility in the media
  • How CAPE Is Launching #IAm? CAPE is launching 27 videos showcasing role models and their stories May 5th
  • How CAPE Is Promoting #IAm? More than 50 stars and YouTube Corporate are promoting #IAm.
  • HOW CAN YOU HELP? 1. Watch the Campaign, 2. Tag all your posts with #IAm, 3. Encourage others to participate


For Immediate Release
May 5, 2014
Contact: [email protected]


Who: Today, oMay 5, 2014, Los Angeles based nonprofit organization, CAPE (Coalition of Asian Pacifics in Entertainment), will launch the CAPE #IAm Campaign

CAPE #IAm Campaign stars dozens of global stars/role models, including:

  • Steven Yeun, Michelle Phan, Ryan Higa, Lisa Ling, Harry Shum, Jr., Christine Ha, Wong Fu Productions: Wesley Chan, Ted Fu, Philip Wang, Phil Yu, Jessica Gomes, David Choi, Carrie Ann Inaba, Brian Tee, Leonardo Nam, Bobby Lee, Kelly Hu, Randall Park, Amy Hill, Melissa Tang, Jeremy Lin, and more.

What: CAPE #IAm Campaign is a movement to celebrate Asian American & Pacific Islander (AAPI) role models during May, national Asian American & Pacific Islander Heritage Month (AAPIHM). All content released today, May 5, 2014:

  • Watch CAPE #IAm Campaign Trailer
  • Eight (8) Episode Series called “MAKING I AM: GET ME YOUR FRIENDS”
  • Nineteen (19) Mini-documentaries on AAPI Artists & Leaders


Why: “CAPE wants the world we watch to reflect the world we live in. The Asian American diaspora over indexes in online consumption–particularly on YouTube–from our non-Asian counterparts. 70% of Asian Americans actively watch YouTube, so it was obvious where we needed #IAm to live. This is an all-digital campaign and the first of its kind, featuring the world’s biggest Asian stars. It’s the very first of its kind,” says YouTube Global Creator Development & Management Lead at Google Bing Chen, also a CAPE Board Member and Executive Producer for the #IAm Campaign.

Quick Stats To Support Campaign:
Less than 3% of faces on television are AAPI, which is unlike YouTube stardom where 17% of top 50 YouTube stars are Asian.

Executive Producers:

  • Eric Kim – Vice President of Current Programs at CBS Television & CAPE Board Member
  • Christopher Chen – Senior Vice President Endgame Entertainment & CAPE Board Co-Vice Chair
  • Bing Chen – YouTube Global Creator Development & Management Lead at Google & CAPE Board Member
  • Jennifer Sanderson – CAPE Executive Director

Sponsored by


  • T.D. Wang Advertising Group
  • IW Group, Inc.

About: CAPEBoard of Directors, and Advisory Council
Founded in 1991, The Coalition of Asian Pacifics in Entertainment (CAPE) champions diversity by educating, connecting, and empowering Asian American & Pacific Islander artists and leaders in entertainment and media.



CAPE Hollywood Hotlist – September 13, 2013

Phil Yu



Angry Asian Man Phil Yu shares his thoughts and the origin of his blog on NPR.




100 Days


Emmy Winner Henry Chan’s “100 DAYS” Releases in Taiwan Nationwide November 1, 2013.
Created and produced by Weiko Lin.
Watch the Trailer | Facebook | Press Release





Comcast Cinema Asian AmericaThree award-winning films by Arthur Dong will be broadcast throughout the month of September 2013





Uncle Ho to Uncle Sam

“Uncle Ho to Uncle Sam” at the Kirk Douglas Theatre
Downtown Culver City
September 17 – October 6, 2013
By Trieu Tran with Robert Egan




Wedding Palace

In Theaters September 27, 2013
Watch the Trailer | Facebook | Twitter




CFE2014_square-320x320CAAMFest 2014 Call for Entries
Normal Deadline: Sept 16, 2013
Late Deadline: Sept 30, 2013
Extended: Oct 7, 2013



CAPE New Writer’s Awards and Final Draft, Inc. have teamed up to offer you an incredible deal on the number one selling screenwriting software in the world-enter discount code CAPENWA2013 upon checkout.

CAPE Is Proud To Support The 2nd Annual V3 Digital Media Conference (V3con)

V3 Digital Media Conference - Vision, Visibility, VoiceCAPE is proud to support the 2nd annual V3 Digital Media Conference (V3con), which will highlight and expand multi-platform Asian American and Pacific Islander (AAPI) communications by gathering thought-provoking AAPI online journalists, creative social media communicators, seasoned bloggers and those interested in engaging on digital platforms. In this unique, one-day conference setting, all are invited to share their experiences, knowledge, endeavors, and visions with others during interactive panels and workshops.

The 2nd annual conference is presented by the Los Angeles Chapter of the Asian American Journalists Association. Speakers will include: Elisa Camahort Page (Co-Founder, BlogHer); Quan Phung (NBC’s WHITNEY and Stuber Productions); Patrick Epino (National Film Society), Phil Yu (, David Ono (ABC7 Newsanchor), Pradeepa Jeeva (Producer, Justin Lin’s YOMYOMF YouTube channel and blog); Lawrence Yee (TMZ, Yahoo!); Frank Buckley (KTLA Newsanchor, Co-Founder and more. In addition, Restaurateur Roy Choi, civil rights pioneer Grace Lee Boggs and journalists Richard Liu and Gil Asakawa will be honored at this year’s conference.

The V3con Opening Awards Reception is on Friday, June 14, 2013 6-9pm at Pacific Asia Museum. The V3con Digital Medial Conference is the following day, Saturday, June 15, 2013 8am-6pm at Japanese American National Museum.

V3con has graciously offered CAPE members and supporters 10% off pre-registration general admission or $10 off full registration general admission. Use code Partner-CAPE (case sensitive) to redeem the discount during online registration. Last day to register is Wednesday, June 12, 2013. For more information visit

UPLOADED: The Asian American Movement

CAPE Member Julie Zhan will be premiering her documentary film UPLOADED: THE ASIAN AMERICAN MOVEMENT at this year’s Los Angeles Asian Pacific Film Festival (LAAPFF).

When: Wednesday, May 16, 2012
Time: 9:30PM
Where: CGV Cinemas
Address: 621 South Western Avenue, Los Angeles, CA 90005

UPLOADED: THE ASIAN AMERICAN MOVEMENT explores the visibility of Asian Americans in pop culture since the inception of new media platforms such as YouTube.  It’s also been nominated for the Festival Grand Jury Award in Non-Fiction Feature Filmmaker at LAAPFF 2012.

The documentary features notable new media creators and entertainment professionals including CAPE Executive Director Jennifer Sanderson, AngryAsianMan’s Phil Yu, CAPE 20th Anniversary Gala Honoree and YouTube Sensation Ryan Higa, YTF members Kevin Wu and Victor Kim, CAPE New Writers Awards 2009 TV Winner Aaron Ho, Amy Hill, Keiko Agena, Leonardo Nam, Lynn Chen, CAPE New Writers Awards 2010 TV Winner Randall Park, Justin Chon, Jon M. Chu, Hieu Ho, Kevin Tancharoen, Wong Fu Productions, and more.

To watch the official trailer, please click here.