BING CHEN

Executive Chairman, Chief Executive Officer & Co-Founder | Gold House

Bing Chen is an impact founder, investor, and new world builder. He is the Executive Chairman, Chief Executive Officer, and Co-founder of Gold House, the leading cultural ecosystem that unites, invests in, and champions Asia Pacific creators and companies to build tomorrow for all. Under an impact umbrella, its innovative family of companies, programs, and platforms include membership systems and events to fortify relationships among the Asia Pacific community and with other marginalized communities (#StopAsianHate); first-of-its-kind investment vehicles and accelerators to propel the next generation of top Asia Pacific founders, creatives, and leaders (Gold House Ventures, Creative Equity Fund); and industry-leading research, consulting, and marketing to promote authentic and affirming portrayals (Gold Story Consultation, Gold Open, Gold List, A100 List, Gold Gala). He is also Executive Chairman of AU Holdings which incubates and invests in multicultural creators and communities; General Partner and Co-founder of Aum Group, a premier multicultural film fund; and serves as a Board Director and Advisor to several leading digital media companies.

Previously, he was YouTube's Global Head of Creator Development and Management, where he was one of the original and principal architects of the multi-billion dollar influencer ecosystem. There, he was responsible for the worldwide program strategy that engaged more than 300 million content creators across 70 countries, co-leading ventures that developed the creator economy such as the global expansion and evolution of the YouTube Partner Program alongside the company’s longest-standing flagship talent incubator; audience engagement through the launch of Watch Time (the guiding algorithm of the platform); YouTube’s original investments in and the production of tentpole events like VidCon (largest online video convention), the DigiTour (largest digital star tour), and YouTube FanFest (largest fan festival); and reignited fame for a new generation through programs like the coveted Gold Play Button that elevated YouTube’s native stars to superstardom. He began his YouTube tenure as the company’s first Creator Marketing Manager where he established and standardized the industry’s use of “creator” and remains a trusted confidant to hundreds of creative artists around the world.

He is a Google Multicultural Champion; Los Angeles Times Most Influential Leader; Young President’s Organization Member; Hollywood Reporter Next Gen Leader and Most Influential Agent of Change; American Advertising Federation Hall of Achievement and Jack Averett honoree; Forbes 30 Under 30 honoree; ABC News History Maker; ADCOLOR Catalyst Honoree; Milken Institute Young Leaders Circle; Asia Society Asia 21 Young Leader; Asian Chamber of Commerce Entrepreneur of the Year; and his companies have been recognized as Fast Company’s Brands That Matter; Business Insider's Top Startups; AdWeek's Top Digital Media Startups; and more. His philanthropic work focuses on culture and cross-continental unity as a Board Director of the Asia Society, Coalition of Asian Pacifics in Entertainment, the Banff World Media Festival, and VidCon, the largest online video convention that he helped forge in the 2010s. A proud Tennessee Squire which becomes obvious at $11.99 buffets, Bing is a third culture kid across North America and Asia, finally graduating from the University of Pennsylvania.